UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions: 

• UCAS Media education and industry Sales  

• Education and Industry Marketing 

• Digital Marketing Operations 

• Events 

• Partnerships 

• Apprenticeships 

• Public Affairs, Press and Communications 

• Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars.

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.  

The Digital Campaign Executive is responsible for creating email & SMS campaigns on behalf of clients using the latest technology, monitoring email quality, testing templates and HTML emails to ensure they are optimised for different email clients and devices, as well as liaising with clients and internal teams where necessary.

You will be enthusiastic about the digital advertising landscape and be prepared to tackle a wide variety of tasks. You will have strong multitasking skills and be able to manage multiple campaigns with different deadlines at the same time. You will have a strong customer service focus, be keen to develop new skills, be flexible, and enjoy working closely with colleagues.

*Please note: This is a 12 month fixed-term contract, and we will consider full-time and part-time (24.5 hours) applications.

Key accountabilities:

• Manage a broad range of high-volume email campaigns on behalf of clients.

• Use market ESP software (Salesforce Marketing Cloud) to create and implement both automated and manual email and SMS campaigns.

• Use Marketing Cloud products including Email Studio, Journey Builder, Einstein and Mobile Connect to facilitate market leading campaigns.

• Build and deploy dynamic and mobile friendly emails, including AB testing, and generate customised reports.

You can find the full job description in the attached role profile below.

Essential:

• A working knowledge of email and SMS delivery platforms and related product

• One year+ of experience working in digital marketing

• Track record of delivery in a fast-paced, demanding environment

• Strong communication and interpersonal skills

Desired:

• Experience in B2B and B2C marketing

• Hands on experience with an ESP (Marketing Cloud preferred, or dotdigital, hubspot, mailchimp or similar)

• Experience in HTML/CSS coding (preferably focused on email)

• Appreciation of cross browser/email compatibility issues.

Salary - up to £25,000 (pro rata for part-time applicants)

• 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)

• Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy

• A generous pension scheme

• Hundreds of high street discounts and offers with Perkbox

• Internal training and development

• Subsidised gym and café

• Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme

• Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion.

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk and one of us will be in touch.