UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

The Digital Services business unit is at the heart of UCAS’ technical innovation, data and infrastructure. It focuses on leveraging data science, technology, and enterprise architecture to enhance UCAS' digital products and services.

The unit is dedicated to developing and improving customer-centric digital solutions, ensuring seamless and secure online experiences for all users. By providing insightful data and analysis, often made available to anyone with free-to-use intuitive dashboard, Digital Services empowers the Higher Education sector and those interested in the sector with valuable information to make informed decisions. By working in collaborative, expert led, multi-disciplinary teams, Digital Services drives UCAS’ mission to connect students with their next opportunities through advanced technological solutions.

The Salesforce Marketing Cloud Manager at UCAS will be the Subject Matter Expert for the platform, responsible for owning, optimising, and evolving the organisation’s use of Marketing Cloud Engagement. This role will be responsible for driving change management initiatives, ensure user adoption and collaborating closely with marketing teams, IT and cross-functional teams to embed Marketing Cloud in a best practice approach for its usage.

You will support business users to put customers and students at the heart of our marketing strategies, to give students a seamless experience across channels and inspire and support their choices throughout their studying life and beyond.

Key accountabilities:

• Act as the technical owner and subject matter expert for Salesforce Marketing Cloud (SFMC), with accountability for solution design, configuration, and development standards

• Design and deliver scalable, end-to-end technical solutions across Marketing Cloud, including data models, integrations, automation, and personalisation use cases

• Lead hands-on development across SFMC components such as Automation Studio, Journey Builder, Email Studio, Mobile Studio, and scripting environments (AMPscript, SQL, SSJS)

• Define and enforce best practice for data architecture, segmentation, campaign orchestration, and automation design

For full job description - please see role profile attached.

• 5+ years’ hands-on experience with Salesforce Marketing Cloud Engagement, including significant experience in technical build and development

• Proven hands-on expertise in SFMC development, including SQL, AMPscript, Server-Side JavaScript (SSJS), HTML, and CSS

• Demonstrable experience designing and implementing data models, integrations, and automated marketing workflows within SFMC


• Salesforce Marketing Cloud certifications (e.g. Email Specialist, Administrator) – essential requirement


• Strong understanding of Marketing Cloud architecture, including data structure, contact model, and cross-channel orchestration


• Experience integrating SFMC with other platforms via APIs, data extensions, and external data pipelines


• Experience working in close collaboration with engineering and data teams on complex implementations


• Proven experience delivering large-scale, technically complex CRM or marketing technology solutions


• Strong knowledge of data governance, security, and privacy best practices (including GDPR)


• Experience leading technical delivery while supporting and mentoring team members


• Excellent stakeholder engagement and ability to translate business requirements into technical solutions


• Strong problem-solving skills with a proactive and solution-oriented mindset

Salary up to £60,000

· Purpose-driven work in a charity-led organisation connecting people to education and opportunity

· Internal training, mentoring, and access to industry-recognised certifications through our development academies

· Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts

· 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave

· Everyday wellbeing support through Perkbox, offering discounts and wellness tools

· Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office

· Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders

· Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk.